NSCS: Weaver Media Returns To BK Racing; Will Sponsor DiBenedetto At Michigan Int’l

RaceChaser Staff 0 Comments

HUNTERSVILLE, N.C. — BK Racing has announced that Weaver Media will be an associate sponsor on Matt DiBenedetto’s No. 83 Toyota Camry for the Pure Michigan 400 at Michigan International Speedway on Aug. 28.

Weaver Media sponsored BK Racing’s other NSCS entry, the No. 23 Toyota Camry, at Michigan International Speedway earlier this year.

Weaver Media is a full-service marketing company specializing in creating display advertising and new media opportunities, and has worked with many tracks across the country to meet their signage needs.

NASCAR tracks with Weaver signage include Martinsville Speedway, Richmond International Raceway, Talladega Superspeedway, Kansas Speedway, Pocono Raceway, Watkins Glen International, Darlington Raceway and Chicagoland Speedway.

“Weaver Media is excited to support BK Racing again this week by being a sponsor of the No. 83 driven by Matt DiBenedetto,” said Ben Weaver, CEO of Weaver Media, LLC. “We look forward to another great weekend of racing at MIS.”

“BK Racing is proud to have Weaver Media back again at Michigan International Speedway,” added Doug Fritz, CMO of BK Racing. “We love when a partner sees the value that sponsorship brings to their business and decides to re-engage with our loyal NASCAR fan base.”


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