HUNTERSVILLE, N.C. — Joe Gibbs Racing announced Wednesday that Matt Tifft will team up with Ron Jon Surf Shop and Surface Sunscreen to run a 1977 Dale Earnhardt throwback scheme in the NASCAR XFINITY Series race at Darlington Raceway on Sept. 2.
Ron Jon has two locations in the Myrtle Beach (S.C.) area, only a few hours from Darlington Raceway, and Tifft will be making appearances at both locations to support merchandise sales the afternoon of Aug. 31.
Earnhardt drove the No. 19 Belden Asphalt Malibu in a lone appearance during the 1977 NASCAR Winston Cup Series season at Charlotte Motor Speedway. Charlotte marked Earnhardt’s fourth ever Winston Cup race and he only raced 25 laps before exiting due to technical issues.
Tifft picked this paint scheme based on Earnhardt’s success, reflecting on his NASCAR start.
“I think it is great that I get to be a representative for both of these growing brands on track in Darlington. Ron Jon Surf Shop has such a strong presence in the Darlington and Myrtle Beach area, so how could you not get excited to race for them?” said Tifft. “I think the Dale Earnhardt paint scheme fits both brands well and I can’t wait to get to Darlington to race with it.”
Ron Jon Surf Shop will sell 1:64-scale die-casts of the No. 19 Ron Jon Surf Shop/Surface Sunscreen Beach Cruiser Toyota, along with Matt Tifft No. 19 t-shirts, in each of its store locations and online. The t-shirts will be sold at Fanatics on Sept. 2 and will be available at select Ron Jon locations and at www.ronjonsurfshop.com.
The die-cast will be available for purchase on the website and at every Ron Jon Surf Shop location.
“Ron Jon Surf Shop is all about action sports, and we are so excited to have the opportunity to partner with Surface Sunscreen, Matt Tifft, and the NASCAR XFINITY series to bring a sense of that fun and excitement to our Ron Jon customers,” said Ron Jon Surf Shop General Merchandise Manager Gary Rubin. “We look forward to having Matt in our Myrtle Beach stores during Darlington ‘throwback’ race week and bringing exclusive Ron Jon — Matt Tifft merchandise to our customers, both online and in our stores.”
“Surface is proud and honored to have the opportunity to work with Ron Jon Surf Shop on such a unique project. It is not often that an up and coming company in the Surf market gets to partner with such an iconic part of the surf industry in a totally different way,” added Surface Sunscreen co-founder Guy Trotter. “This partnership shows that brands like Ron Jon Surf Shop and Surface can create a synergy outside of the surf market, and to do it in NASCAR with an up-and-coming professional like Matt Tifft is incredible.”
During the week of the Darlington XFINITY Series rac,e there will be a social giveaway connecting fans with the throwback paint scheme. Fans will be encouraged to follow Tifft, Ron Jon Surf Shop and Surface to be entered into a contest for a chance to win autographed, race-used driving gloves and other Tifft/Ron Jon Surf Shop-branded merchandise.
CREDIT: Joe Gibbs Racing