NPS: BRP Enhances NASCAR Pinty’s Series Sponsorship; Takes on Naming Rights for CTMP Stop

RaceChaser Staff International, Touring Series 0 Comments

TORONTO, Ontario – official track release —

BRP will serve as the title sponsor for the NASCAR Pinty’s Series race at Canadian Tire Motorsport Park.

The race, scheduled for Sept. 4, will be named the Can- Am 200.

“We at Canadian Tire Motorsport Park are thrilled to welcome BRP as the title sponsor for our second NASCAR Pinty’s Series race of the season,” said Ron Fellows, co-owner of CTMP. “The NASCAR Pinty’s Series always put on a great race and with the season championship fight at its most critical point, the on track battles will intensify in the Can-Am 200.”

BRP also reaffirmed its commitment to NASCAR racing by its primary sponsorship – through its Can-Am brand – of the No. 32 Go FAS Racing Canada team for all the NASCAR Pinty’s Series races in Canada. BRP is also a proud partner of the No. 32 Go FAS Racing team in the NASCAR Sprint Cup Series in the United States.

BRP, through its association with Kappa Clothing and Cyclops Gear Cameras, is the official sponsor of the Go FAS Racing Canada team featuring 2014 ACT champion driver Alex Labbé, one of the rising stars of the Canadian NASCAR circuit. Labbé’s No. 32 car will be proudly sporting Can-Am’s yellow and black colors.

“BRP and its Can-Am products are synonymous with innovation and performance in the powersports industry, values that are shared by NASCAR fans,” said Louis Lévesque, vice-president, Global Marketing and Consumer Experience at BRP.

CREDIT: Canadian Tire Motorsport Park

“The NASCAR Pinty’s series is a great platform for us to connect with our consumers and demonstrate through our Can-Am on road and off road line up how we aimed moving people with passion and innovation, which is BRP’s true DNA.”

CREDIT: NASCAR Integrated Marketing Communications

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