NSCS: BK Racing and Armed Forces Motorsports Team Up for Daytona

RaceChaser Staff NASCAR 0 Comments

STATESVILLE, N.C. – official release — Through the support of NASCAR team owner Ron Devine and his BK Racing team, Armed Forces Motorsports will make a NASCAR Sprint Cup appearance at Daytona Int’l Speedway for the Fourth of July weekend race event.

The AFM logo will be featured on the hood of the No.83 Toyota Camry Sprint Cup car driven by Sunoco Rookie of the Year contender Ryan Truex. Additionally, the car’s design will focus on a “Text-to-Donate” Campaign, as well as a special wrap which will sport the logos of hip hop recording artist B Taylor’s “1-Life Movement” and Warrior Gateway, AFM’s outreach partner.

“The highlight of the race weekend will be AFM’s “Text-to-Donate” Campaign. Participants can text the word “AMERICA” to 501501, which will result in a $10 charge to their cell phone bill,” said Brittany Ecker, Vice President and Co-Founder of Armed Forces Motorsports. “Donors will receive a text message asking for their billing zip code, and once confirmed, it will make the donation complete,” said Ecker.

Proceeds raised through the “Text-to-Donate” Campaign will go to support Armed Forces Motorsports Foundations’ “Veteran Resource Summit” program.

The weekend race will also serve as the official launch of the 1-Life Movement, a program centered on B Taylor’s new Hip Hop single release “1 Life.”

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