NASCAR: Sponsorship Added for AAA Texas 500 Race Weekend

RaceChaser Staff NASCAR 0 Comments

FORT WORTH, Texas – official track release —

Texas Motor Speedway on Wednesday announced the addition of Service King Collision Repair Centers and Charlie 1 Horse to its family of sponsors with both signing entitlement deals for the AAA Texas 500 NASCAR weekend scheduled from Nov. 5-8.

Service King Collision Repair Centers, the Richardson, Texas-based company that operates 253 locations across 23 states, will serve as the event’s qualifying day sponsor for the NASCAR Sprint Cup, XFINITY and Camping World Truck Series. Service King Qualifying Days will feature Sprint Cup and Camping World Truck Series qualifying Friday, Nov. 6, and XFINITY Series qualifying Saturday, Nov. 7.

“Service King’s roots run deep in the Dallas-Fort Worth area and because of that our teammates are thrilled to partner with Texas Motor Speedway,” Service King Collision Repair Centers CEO Chris Abraham said. “NASCAR and Texas Motor Speedway are home to some of the most loyal fans in sports. It’s our hope that Service King Qualifying Days set the tone for a thrilling and memorable weekend of racing.”

unnamed-24-300x197Charlie 1 Horse, the Garland, Texas-based manufacturer of the iconic cowboy hat awarded to the winning driver at Texas Motor Speedway, will culminate the race weekend excitement with the Charlie 1 Horse Running Rouge Post-Race Show featuring Roger Creager. The concert, free to all AAA Texas 500 ticketholders, will take place on the frontstretch infield approximately 30 minutes following the conclusion of the race.

“With roots deep in NASCAR history, we are proud to join Texas Motor Speedway as a sponsor,” Charlie 1 Horse Director of Product Development Kaci Riggs said. “Charlie 1 Horse hats are almost as legendary as the man who wears them: Richard Petty. The King has always sported an unmistakable style with his custom Charlie 1 Horse hat. Recognized by the horseshoe fire brand on the front, Charlie 1 Horse is worn by folks who genuinely want to express their own personal style day in and day out.”

CREDIT: Texas Motor Speedway

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