CONCORD, N.C. – GearWrench, a hand tool brand known for tools that deliver speed, strength, and access to industrial and automotive technicians, has announced a multi-year partnership with Chip Ganassi Racing.
GearWrench will be a partner on the No. 1 Chevrolet SS piloted by former Daytona 500 winner Jamie McMurray and serve as the primary sponsor on McMurray’s machine for multiple races next year in the NASCAR Sprint Cup Series.
The announcement was made at the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas.
“This is the biggest announcement in the history of the GearWrench brand, and a significant marketing investment that will deliver significant growth in sales and market share,” said John Constantine, SVP and president, North American Hand Tools, Apex Tool Group. “We are thrilled to be taking GearWrench to the next level by partnering with Chip Ganassi Racing and their top mechanics in 2017. Industrial and automotive mechanics are very often racing enthusiasts, making NASCAR an ideal marketing initiative for GearWrench. Our agency of record, JMI, is finalizing activation plans to maximize the sponsorship moving forward.”
GearWrench started in the vehicle service market, where it remains a leading tool brand. In 1996, GearWrench introduced the original patented five-degree ratcheting wrench, capturing the attention of automotive technicians and earning their loyalty. As awareness of GearWrench increased, the brand expanded into additional market segments, including industrial, aerospace, and technical education.
GearWrench hand tools are available through local, regional and national wholesalers and retailers, authorized online partners, and a network of mobile distributors.
“We are extremely pleased to have the opportunity to partner with GearWrench and be part of their commitment to our sport. GearWrench is a brand that understands how our team strives to deliver value to our partners and find ways to grow the business together,” said Steve Lauletta, president, Chip Ganassi Racing Team. “They have been associated with the sport for several years, from local tracks to the NASCAR Sprint Cup Series and we are excited that we will be able to put their products to work in the hands of our mechanics in the shop and at the race track.”
CREDIT: Chip Ganassi Racing