INDIANAPOLIS – Indianapolis Motor Speedway officials announced Monday that Big Machine Vodka will serve as the entitlement partner of the annual Monster Energy NASCAR Cup Series event at Indianapolis Motor Speedway.
The Big Machine Vodka 400 at the Brickyard is scheduled for Sunday, Sept. 9 on the 2.5-mile oval at IMS. The 25th annual NASCAR weekend at Indianapolis is moving from the heat of late July to cooler temperatures of early September, and the Big Machine Vodka 400 at the Brickyard also will serve as the finale to the Cup Series regular season, setting the field for the playoffs.
The multi-year title rights sponsorship further strengthens the nearly decade-long partnership between Big Machine Records and IMS.
“Our friends at Big Machine Records are the perfect partners for NASCAR racing at IMS, and the addition of Big Machine Vodka as the title sponsor for the Brickyard 400 sets the stage for an awesome weekend of motorsports and entertainment at the track,” said IMS President J. Douglas Boles. “The Big Machine Vodka 400 at the Brickyard will be a can’t-miss event on the Indy sports calendar as we crown NASCAR’s regular-season champion and celebrate with a fantastic new sponsor.”
“Indianapolis Motor Speedway is the greatest motor speedway in the world, and Big Machine is returning with a vengeance, highlighting great music, our great Big Machine Platinum Filtered Vodka and a full-blown festival atmosphere that fans of racing and music are going to love,” added Big Machine Label Group President and CEO Scott Borchetta. “We’re armed with a multi-year agreement and intend to partner with IMS to create an incredible Brickyard weekend.”
Local fans also can enjoy Big Machine Vodka well before NASCAR’s biggest stars are on track at IMS. By early spring, the product will be available at retailers, bars and restaurants throughout Central Indiana.
Led by Founder, President and CEO Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Big Machine Records/John Varvatos Records and publishing company Big Machine Music, as well as its own digital radio station, Big Machine Radio.