Bass Pro Shops Continues Sponsorship Of RCR

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Bass Pro Shops and Cabela’s will return as primary sponsors for Richard Childress Racing next season.

WELCOME, N.C. – Bass Pro Shops will return as a sponsor of Richard Childress Racing next year in both the Monster Energy NASCAR Cup Series and the NASCAR XFINITY Series.

Bass Pro Shops and Cabela’s, which was acquired by Bass Pro Shops in September, will serve as a primary sponsor for the No. 31 Chevrolet Camaro in the Monster Energy NASCAR Cup Series and the No. 3 Chevrolet Camaro in the NASCAR XFINITY Series.

The partnership marks the first time both iconic outdoor brands will be featured together since Bass Pro Shops and Cabela’s joined forces.

Bass Pro Shops and Cabela’s will be featured as the primary sponsors of Ryan Newman’s No. 31 Chevrolet during the 60th running of the Daytona 500 on Feb. 18, along with other select races during the season.

The partnership also includes several races as primary sponsor in the XFINITY Series with drivers Austin Dillon and Ty Dillon, as well as a season-long associate sponsorship in both the Cup and XFINITY Series.

“Our relationship with Bass Pro Shops dates back to the mid-1990s and we’re thrilled to be able to continue it during the 2018 season,” said RCR’s Chairman and CEO Richard Childress. “Austin, Ty and Ryan are terrific ambassadors for the great outdoors. They are all passionate about our hunting, fishing and conservation heritage which has made this partnership thrive. Next season will be exciting as we welcome Cabela’s, the iconic outdoor brand acquired by Bass Pro Shops, to the RCR family.”

Newman and the Dillon brothers will serve as outdoor, hunting, fishing, conservation and sport shooting spokesmen for Bass Pro Shops and Cabela’s. The partnership will include in-market activation, at-track activation, show car and digital/social media assets.

The at-track activation includes a footprint at the popular Bass Pro Shops/NRA Night Race at Bristol Motor Speedway in August, where Bass Pro Shops and Cabela’s will also serve as primary sponsor for the No. 31 Chevrolet Camaro.

“I am very excited to continue our partnership with Richard Childress Racing and support three tremendous drivers – Ryan Newman, Austin Dillon, and Ty Dillon,” said Bass Pro Shops founder and CEO Johnny Morris. “Like so many of our loyal customers, we cannot wait to see Bass Pro Shops and Cabela’s side-by-side on the race cars and in victory lane.”

“We know many of our customers, conservation partners and associates have an affinity for NASCAR, which has made our partnership with RCR so successful. We’re excited to get things started with the Daytona 500 in February.”

CREDIT: Richard Childress Racing

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