NSCS: JTG Daugherty Racing Reaches Multi-Year Sponsor Extension With Bush’s Beans

RaceChaser Staff Featured, MidSouth, NASCAR 0 Comments

BRISTOL, Tenn. – official team release — Brian Lawdermilk/Getty Images North America photo —

JTG Daugherty Racing has announced a multi-year renewed partnership with one of their long-standing primary sponsors, Bush Brothers & Company.

“It’s such a great honor to have represented Bush’s Beans in the sport of NASCAR for so many years and we are pleased to announce that they are returning for multiple years,” JTG Daugherty Racing co-owner Tad Geschickter said. “We are blessed to have support from great brands that allow us to compete at NASCAR’s top level with the No. 47 Chevrolet SS. We will continue to work hard to augment their marketing plans and bring the brand to life for millions of brand-loyal NASCAR fans. Bush Brothers & Company are great partners and share our values as a family-oriented company.”

JTG Daugherty Racing driver A.J. Allmendinger continues to grow his relationship with the family-owned company. Last year, he delivered the company’s first-ever NASCAR Sprint Cup Series victory at Watkins Glen Int’l earning a coveted spot in The Chase for the Sprint Cup.

“It’s been pretty special getting to know the family of Bush’s Beans because it’s a brand that we all remember as kids and continue to purchase today,” Allmendinger said. “When you think of getting together with your family and friends for a cookout or just a nice dinner in general, Bush’s Beans comes to mind along with our other great partners. We’ve had some fun the last couple of years, but I just wish they would go ahead and hand over the Secret Family Recipe to me. Not sure what they are waiting on, but in all seriousness I’m lucky to have some of the best brands in the sport.”

Bush Brothers & Company is a family company that started more than 100 years ago (in Chestnut Hill, Tenn.) and agrees the NASCAR platform is a great way to continue to grow their business for generations to come.

“We are very excited to extend and expand our long-standing relationship with JTG Daugherty Racing,” said Tom Ferriter, President and CEO, Bush Brothers & Company. “After 13 years, we think of Jodi (Geschickter), Tad, Brad (Daugherty), AJ and all of the No. 47 team as part of our family. We look forward to continuing to work with JTG Daugherty Racing for many more years to come. We are especially proud to make this announcement at Bristol Motor Speedway since East Tennessee has been home to Bush Brothers & Company since our company’s founding in 1908.”

Leave a Reply

Your email address will not be published.