DAYTONA BEACH, Fla. – DEWALT Tools has announced an expanded partnership with Joe Gibbs Racing, which includes additional primary sponsorship positions on Matt Kenseth’s No. 20 Toyota in the NASCAR Sprint Cup Series.
DEWALT has added four races to their 2016 primary sponsorship aboard the No. 20 Toyota Camry driven by Kenseth for the upcoming races at Chicago, Dover, Kansas and Homestead.
Beginning with the 2017 season, DEWALT will take over the primary sponsorship for the majority of races on the No. 20 Toyota Camry in NASCAR’s Sprint Cup Series.
DEWALT will also provide primary sponsorship for a total of six races in the NASCAR XFINITY Series this year with drivers Erik Jones and Daniel Suarez.
Along with the expanded schedule of primary paint schemes, DEWALT also has associate branding on the No. 20 Toyota in the NASCAR Sprint Cup Series whenever they are not already serving as the primary sponsor.
This partnership comes at a perfect time as DEWALT recently launched their breakthrough DEWALT FLEXVOLT system, which includes a new battery technology. DEWALT will have primary sponsorship with two cars this weekend at Daytona Int’l Speedway to promote this launch. A special DEWALT FLEXVOLT paint scheme will appear on the No. 20 Toyota of Kenseth in the NASCAR Sprint Cup Series as well as the No. 20 Toyota of Jones in the NASCAR XFINITY Series.
“We’re thrilled to continue to work with Joe Gibbs Racing as NASCAR and DEWALT share a lot of commonalities,” said Scott Bannell, vice president for Corporate Brand Marketing, Stanley Black & Decker. “Our DEWALT FLEXVOLT launch ties perfectly to the power and freedom exemplified by racing.”
DEWALT will utilize NASCAR and JGR as one of the primary platforms to advocate the DEWALT FLEXVOLT message.
“This is a multifaceted program.” said Tony Merritt, director of Motorsports, Stanley Black & Decker. “This is more than on-track visibility; it is a pillar of our end-user engagement strategy including trackside demos to get the products in the consumer’s hands, unique content for our digital platforms, and VIP hospitality to host our customers. Our end-user advocates are passionate about motorsports and we will leverage this partnership to interact with them digitally as well as in person at the races.”
“This an exciting day for us at Joe Gibbs Racing and for NASCAR,” said Joe Gibbs, owner of Joe Gibbs Racing. “We are honored to be a part of what is really a historic announcement with the product launch of the DEWALT FLEXVOLT system and put in place an agreement that will continue our partnership for years to come.”
“I think it’s great that we will be able to see the DEWALT Toyota on track this year for additional races in both the Sprint Cup and XFINITY Series, as well as knowing that DEWALT will be on our No. 20 Camry for the majority of our 2017 races as well,” said Kenseth, “I’ve been so fortunate to be able to reunite with DEWALT these past two seasons, and knowing that we’ll be together for even longer, is really fantastic news for all of us at JGR.”
CREDIT: Joe Gibbs Racing