NSCS: BK Racing Unveils Darlington Throwbacks for Ragan & DiBenedetto

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David Ragan (23) and Matt DiBenedetto (83) will pilot these Dr. Pepper and Orange Crush throwback cars during the Bojangles' Southern 500 at Darlington Raceway in September. (BK Racing photos)

David Ragan (23) and Matt DiBenedetto (83) will pilot these Dr. Pepper and Orange Crush throwback cars during the Bojangles’ Southern 500 at Darlington Raceway in September. (BK Racing photos)

HUNTERSVILLE, N.C. — BK Racing, in conjunction with sponsors Dr. Pepper and the Orange Crush brand, have unveiled their throwback paint schemes for the Bojangles’ Southern 500 at Darlington Raceway in September, using the 1.366-mile oval as a canvas to pay homage to the two brands’ history.

David Ragan’s No.23 Dr Pepper paint scheme will echo the iconic “I’m a Pepper” look, while Matt DiBenedetto’s No. 83 carries an Orange Crush paint scheme from the 1970s.

“We’re proud to have both Dr Pepper and Orange Crush featured on our cars for the Southern 500 at Darlington Raceway,” said BK Racing owner Ron Devine. “Dr Pepper has been such a loyal partner of ours and we are thrilled to have them bring Orange Crush along for such an iconic race.”

“We’re thrilled to partner with NASCAR and BK Racing in remembering our heritage,” said Derek Dabrowski, Senior Director of Brand Marketing for Crush and Dr Pepper. “‘I’m a Pepper’ remains one of the most iconic slogans and jingles in U.S. advertising history, and it’s a great source of pride for ‘Peppers’ everywhere. We’re looking forward to honoring it with NASCAR fans during this throwback weekend.”

“We’re also excited to pay tribute to the rich heritage of Orange Crush,” Dabrowski added. “We hope by showing off the brand’s throwback creative we can tap into the nostalgic feelings race spectators and our longtime Crush fans have for the brand.”

During the weeks leading up to the race, BK Racing’s social media will throwback to the history of the Dr Pepper brand. Fans can participate by using the hashtag #ImAPepper, and those who participate will be entered to win autographed merchandise. The contest will run from Aug. 18 through the Darlington race weekend.

CREDIT: BK Racing

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