CONCORD, N.C. — official release — Nick Laham/Getty Images North America photo — On the eve of American Diabetes Month and World Diabetes Day in November, Lilly Diabetes and the American Diabetes Ass’n have announced a multi-year renewal of their successful Drive to Stop Diabetes sponsorship of driver Ryan Reed and Roush Fenway Racing in the NASCAR Nationwide Series.
“I am very excited for the opportunity to move forward and expand the program,” said Reed, who at the age of 17 was diagnosed with type 1 diabetes. “As someone who was diagnosed and told that my dream of being a professional driver was over, I personally understand the importance of education and awareness as well as tapping into resources to manage my diabetes. With so many people living with or at risk for diabetes, it is so important that we continue to educate people about how to get out ahead of it and live with this disease.”
The Drive to Stop Diabetes platform has utilized a multi-faceted approach to reach children, parents and at-risk adults of all ages to bring education and awareness to diabetes.
The program has included visits to children’s hospitals and summer camps as well as holding a major presence at diabetes scientific conferences, designed to educate those dealing with and affected by diabetes.
“The inaugural year of the Drive to Stop Diabetes campaign has been a tremendous success for the Association, and we’re excited for what the future holds for this partnership moving into the second year,” said Suzanne Berry, interim chief executive officer, American Diabetes Ass’n. “Ryan’s voice and passion for educating and inspiring all people who are affected by diabetes has accelerated the program beyond our expectations, and we remain a committed partner as together, we continue our ongoing efforts to Stop Diabetes.”
Reed is ninth in the NNS standings, having scored finishes of 15th or better in 14 of his 29 starts during his rookie season.