April 8, 2014 — official release — photo courtesy Bass Pro Shops/RCR — WELCOME, N.C. — The nation’s No. 1 outdoor retail leader, Bass Pro Shops, will join Richard Childress Racing in commemorating Austin Dillon’s rookie season in the NASCAR Sprint Cup Series with primary sponsorship of the No. 3 Chevrolet SS at Talladega Superspeedway and Daytona International Speedway.
“All of us at Bass Pro Shops are excited about continuing our friendship and business relationship with our long-time friend Richard Childress and sponsoring Austin Dillon during his rookie season in the Sprint Cup Series,” said Bass Pro Shops founder Johnny Morris. The No. 3 car is where we got our start so it’s great to see it back in action.”
A longtime motorsports supporter, Bass Pro Shops’ association with Dillon dates back to 2010, when the company partnered with RCR for Dillon’s first foray into fulltime NASCAR competition with sponsorship of the No. 3 Bass Pro Shops Chevrolet in the NASCAR Camping World Truck Series. The Bass Pro Shops/Dillon duo earned the Camping World Truck Series Championship in 2011 and Bass Pro Shops was also partners with Dillon and RCR in the NASCAR Nationwide Series.
“Johnny Morris and everyone at Bass Pro Shops have been alongside me for a majority of my racing accomplishments,” said Dillon. “I have photos of a giant Bass Pro Shops logo on the hood of my first Bandolero car when I was just starting out racing. They’ve been featured on my dirt late model and Bass Pro Shops was the primary sponsor of my truck when we won the NASCAR Camping World Truck Series Championship.”
“I have countless memories of growing up hunting and fishing with Johnny and his son, John Paul. They are true friends so it means so much that they can be a part of my rookie season in the NASCAR Sprint Cup Series, especially at tracks like Talladega Superspeedway and Daytona International Speedway that have so much history with RCR.”
Bass Pro Shops first began its association with RCR and its No. 3 Sprint Cup Series car in 1998 with an associate sponsorship of the GM Goodwrench Chevrolet Monte Carlo made famous by seven-time Sprint Cup Series champion Dale Earnhardt Sr.
Bass Pro Shops also serves as a major associate sponsor throughout the 2014 season, joining Dow, Cheerios, Realtree Outdoors, American Ethanol and the University of Northwestern Ohio as RCR supporters associated with the No. 3 Sprint Cup Series entry this season. The outdoor retailer currently sponsors Dillon’s younger brother, Ty Dillon, in the NASCAR Nationwide Series.