PALMETTO, Fla. – Cooper Tires has increased its support of developmental open wheel racing by becoming the presenting sponsor of IndyCar’s highly-acclaimed driver development ladder.
The three-rung ladder system will now be known as the Mazda Road to Indy presented by Cooper Tires.
“It is really an understatement to say that Cooper Tires is a great partner of our three series,” said Dan Andersen, Owner and CEO of Andersen Promotions. “Chris Pantani, Director of Event Marketing and Motorsports for Cooper Tires, and his team are always looking for ways to improve our platform, be it from a competition standpoint to marketing and activation and driver development. Cooper and Mazda have a long relationship which extends outside of Indy Lights, Pro Mazda and USF2000 to other series. It is fitting and appropriate that we now even more so acknowledge their efforts and partnership as the Mazda Road to Indy Presented by Cooper Tires.”
Cooper Tires has a formidable presence at every event on the racing calendar from its marketing activation unit, which also introduces fans to drivers via hosted Q&A sessions, to the funds distributed in Cooper Tires Pole Award presentations across the three series – funding that will increase in 2017 – to the popular Road to Indy TV App Powered by Cooper Tires, which provides live streaming, Timing and Scoring and more.
Most recently, Cooper Tires was a track sponsor for the Toronto rounds, featuring doubleheader races for all three series in support of the Verizon IndyCar Series.
The MRTI Hashtag Program – launched by Cooper Tires in 2014 and expanded to include full support from Mazda Motorsports in 2015 – encourages and rewards drivers and teams who utilize the #MRTI and #TeamCooperTire hashtags in their social messaging on Twitter and Instagram.
The contest periods feature unique challenges which allow drivers to win race tires along with other prizes such as merchandise from Mazda and race/hospitality tickets that they can give away to their fans. The hashtags also provide fans with an easy way to follow drivers in the series.
“Our level of commitment to the premier open-wheel development series is more than just as a sponsor; it is a commitment as a partner,” said Pantani. “The Mazda Road to Indy, now presented by Cooper Tires, is integral to the development of young drivers aspiring to become IndyCar drivers. Extending its commitment to provide proven race tires on the track, Cooper Tires develops young driver’s needs on and off the track. This is where the #MRTI excels above all other series. Cooper Tire is proud to partner with Andersen Promotions and Mazda to make excellence happen.”
Cooper Tires in also a key partner in the scholarships that allow a driver to progress to the next step on the ladder. In 2016, more than $2.3 million in season-ending prizes and awards are on offer.
“This is great news for the Mazda Road to Indy,” said John Doonan, Director of Motorsports, Mazda North American Operations. “It means a lot to have Cooper Tires alongside us in the entire program. We share similar goals and are committed to building and improving the best open-wheel ladder in the world, and this serves as another sign of continued stability and growth.”
CREDIT: Andersen Promotions