SOUTHEAST: Fairlife Teams With White, BKR For Better Half Dash At CMS

RaceChaser Staff Racing Nation, Southeast, US Legends/INEX 0 Comments

Paige White's fairlife Bandolero for the sixth annual Better Half Dash on the Charlotte Motor Speedway frontstretch quarter mile.

Paige White’s fairlife Bandolero for the sixth annual Better Half Dash on the Charlotte Motor Speedway frontstretch quarter mile.

STATESVILLE, N.C. — For 10 months this year, Brad Keselowski, Paige White and their daughter Scarlett have traveled the country as Keselowski pursues his second NASCAR Sprint Cup Series championship.

However on Oct. 6, it will not be Keselowski behind the wheel, but rather White as she competes in the sixth annual running of the Better Half Dash at Charlotte Motor Speedway.

The Better Half Dash, hosted by Motor Racing Outreach, has become a staple charity event in the days leading up to the NASCAR Sprint Cup Series Bank of America 500. It is an opportunity for the women of NASCAR to suit up and compete in Bandolero race cars to support causes they are passionate about.

For White, her cause of support is Brad Keselowski’s Checkered Flag Foundation, and joining White and the CFF for the Better Half Dash will be health and wellness company fairlife.

On a mission to provide better nutrition for the world, fairlife delivers consumers protein and calcium through nutritious, great tasting milk products. Keselowski and White have been fairlife fans for the past two years and the product is a fixture in their home and motor coach at NASCAR races.

“fairlife has been a staple for all three of us, whether at home or on the road,” said White. “We’re thrilled fairlife is supporting the Checkered Flag Foundation through the Better Half Dash. It should be a lot of fun as we work together on behalf of our veterans, first responders, and their families. With both Brad and my dad being racers, I am looking forward to taking my turn at the wheel!”

“We were introduced to Brad and Paige at the beginning of this year and learned of their personal story of how they discovered fairlife, how it’s integrated into their on-the-go lifestyle, as well as their passion for helping others through the Checkered Flag Foundation,” added fairlife Senior Manager of Partnerships Greg Gerba. “Their authenticity for fairlife and passion for making our communities better resonates with us.”

“Supporting Paige and the Foundation in the Better Half Dash is a great way to continue to introduce our company and family of products to a broader audience.”

CREDIT: Brad Keselowski Racing

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