FORT MILL, S.C. – General Tire has renewed its partnership with the ARCA Racing Series presented by Menards in a new multi-year agreement which continues General Tire’s status as the official tire of the series.
In addition, General Tire will also serve as the title sponsor for the General Tire 150 at Charlotte Motor Speedway on May 24.
Since 2016, General Tire’s participation in ARCA has included race entitlements, driver and team awards, as well as at-track activation and hospitality.
“General Tire’s strategic partnership with the ARCA Racing Series presented by Menards is extensive,” said ARCA President Ron Drager. “The series as a whole has benefited from General Tire’s participation, which includes supplying all tires used in competition, race event entitlements, the General Tire Superspeedway Challenge, the General Tire Pole Award, media support, onboard camera placement, trackside signage and at-track activation. We will continue to build on the relationship we established in 2016.”
The addition of the General Tire 150 to General Tire’s list of race entitlement sponsorships is a notable addition for the 100-year-old brand. The May race marks the first race for ARCA at the legendary 1.5-mile oval since 2004.
A total of 20 ARCA races have been held at Charlotte Motor Speedway, dating back to 1964, when Curtis Turner was triumphant.
“We’re pleased to announce the extension of our partnership with ARCA and look forward to expanding our presence in the sport by adding the General Tire 150 at Charlotte Motor Speedway,” said Travis Roffler, director of marketing for General Tire. “Our team has worked hard to help grow ARCA and provide competitive, action-packed racing each week for the fans. We’re eager to work with ARCA to help expand both our brands even more!”
“Charlotte Motor Speedway is all about entertaining the fans, so we’re thrilled to add ARCA racing to our lineup of unmatched motorsports entertainment during the 10 Days of NASCAR Thunder,” added Greg Walter, Charlotte Motor Speedway’s executive vice president. “We’re also proud to add General Tire to our portfolio of entitlement sponsors dedicated to producing the best experience for the fans. The ARCA Racing Series has showcased some spectacularly successful drivers in the recent past like Joey Logano, Chase Elliott and Kyle Larson. We’re sure that another rising star will make a name for himself on our world-class stage during pole night next May.”
Located in Fort Mill, S.C., the Charlotte race is effectively a home race for General Tire.
“With over 500 employees working in our corporate headquarters located just south of Charlotte, we wanted to bring a race close to home for them, in addition to the many dedicated racing fans in the area,” added Roffler. “It’s going to be a great way to kick off such a fun holiday weekend at the speedway.”
CREDIT: General Tire