TULSA, Okla. – Randy LaJoie and organizers of the Lucas Oil Chili Bowl Nationals have upped the stakes for next year’s 32nd running of the marquee event, announcing Monday the creation of the Joie of Seating $50,000 Golden Driller Challenge.
If a driver who wins their preliminary night just happens to be running a seat from the Joie of Seating, they are in the running to take the challenge. Following the BC Forever Pole Dash, the pole sitter will have a choice to drop to the tail of the Chili Bowl main event.
If they don’t take it, then next preliminary night winner in a LaJoie seat will have the choice to do so. Potentially four drivers could have a chance to say yes to the challenge.
“Randy is the one putting this deal together for these drivers, and I figured it could be a fun deal for the teams and the fans,” said Chili Bowl co-founder Emmett Hahn. “It’s nothing new to put up a bonus to win from the back, but doing it at the Chili Bowl, it might be more exciting than when ‘ol Jac Haudenschild won the Front Row Challenge.”
LaJoie, who is a two time NASCAR XFINITY Series champion, began manufacturing seats in 1996 in order to better accommodate what he felt was a safer, and much more custom fitted seat.
“On this deal, I am promoting my company because I want these drivers to be as safe as possible, but at the same time I want to add something fun, and give a driver a chance to make a little extra money,” said Joie of Seating founder LaJoie. “With the track crew they have, a guy can come through the field so it should be exciting to watch.”
More details will be released by LaJoie as the event draws closer.
The 2018 Lucas Oil Chili Bowl Nationals are scheduled for Jan. 9-13, 2018 inside the River Spirit Expo Center in Tulsa, Okla.
CREDIT: Chili Bowl Promotions