AVONDALE, Ariz. – official track release —
The November NASCAR Sprint Cup Series race at Phoenix Int’l Raceway (PIR) will be titled the Can-Am 500 in 2016, continuing the brand’s expansion into racing sponsorship.
The race is scheduled for Sunday, Nov. 13, 2016.
“We are thrilled to partner with BRP to present the Can-Am 500 next November,” said PIR President Bryan R. Sperber. “There is a tremendous affinity for outdoor powersports among NASCAR fans, particularly in the desert southwest, that makes this a fantastic fit. The passion, energy and excitement synonymous with the Can-Am brand will be on full display throughout the Can-Am 500 race weekend as the Chase for the Sprint Cup comes to Phoenix.”
The Can-Am brand, owned by BRP, manufacturer of world-renowned motorized recreational vehicles and engines, will serve as the title sponsor for the popular race on Veterans’ Day weekend. It will bookend a year of motorsports activity for the powersports leader, as the company will also serve as the title sponsor of the 2016 Can-Am Duel At Daytona on Feb. 18.
“BRP’s products provide superior performance and adventure, which is a perfect fit for being part of the Chase for the Sprint Cup with NASCAR fans in Arizona, so many of which are fervent outdoor enthusiasts,” said Anne Bélec, senior vice-president, Global Brand and Strategy. “This is a great time for BRP to participate in NASCAR when the breadth of the Can-Am offering is growing exponentially. Our CEO, José Boisjoli, has promised new off-road models every six months and this is a great way to ensure maximum visibility for the Can-Am brand.”
CREDIT: Phoenix International Raceway