DAYTONA BEACH, Fla. — official release —
The Florida Department of Transportation (FDOT) will serve as the title sponsor of the 2015 season-opening NASCAR XFINITY Series race on Saturday, Feb. 21 at Daytona International Speedway.
The 120-lap, 300-mile race will be known as the Alert Today Florida 300.
The partnership will increase the visibility of the safety campaign – Alert Today Alive Tomorrow – which is designed to raise public awareness of pedestrian and bicycle safety in the state of Florida.
“We’re excited about forming this partnership with the Florida Department of Transportation to promote pedestrian and bicycle safety,” Daytona International Speedway President Joie Chitwood III said. “Daytona International Speedway provides an excellent platform to assist the FDOT in spreading the important message of roadway safety.”
In addition to the entitlement, FDOT is partnering with Florida native Scott Lagasse Jr., who will drive the No. 33 Alert Today Alive Tomorrow Boy Scouts of America car in the event.
“Pedestrian and bicycle safety are my highest priorities,” FDOT Secretary Ananth Prasad said. “Alert Today Alive Tomorrow is a multi-pronged approach that includes education, engineering, enforcement and emergency response that is improving safety for pedestrians, bicyclists, and motorists in Florida.”