MOORESVILLE, N.C. – official team release — Photo courtesy Germain Racing —
Duracell has signed on to become an associate sponsor of the Germain Racing No. 13 GEICO Chevrolet SS and driver Casey Mears in the NASCAR Sprint Cup Series.
Duracell will be a full-season associate sponsor and will appear on the car beginning this weekend at Richmond Int’l Raceway.
“Duracell is a leader in their industry and we’re excited to have them on-board and look forward to working with them to help build their brand through NASCAR,” said team owner Bob Germain. “We’ve worked hard to develop our Sprint Cup Series program over the last eight years and adding a company like Duracell only serves to assist in our growth. We’re also proud to have two Berkshire Hathaway companies as partners and I think it says a lot about the progress we’ve made. We appreciate the relationship with Duracell and are thankful for their support.”
Duracell has a long history with the military and is looking to continue to build upon their relationship through their partnership with Germain Racing and GEICO Military. The trio will be hosting service members at race tracks during race weekends, while also featuring the No. 13 GEICO Chevrolet SS showcar at various military exchange and commissary locations.
“Duracell is extremely excited about partnering with Germain Racing to raise awareness of the sacrifices our military men and women undergo on a daily basis. This is another great opportunity to bring honor to our country’s soldiers,” said Jeff Jarrett, SVP of Marketing for Duracell. “Our history is rooted in the military – providing batteries that powered walkie-talkie’s used in military operations during WWII. Just as then, Duracell is trusted to deliver long-lasting power when needed most.”
CREDIT: Germain Racing