April 29, 2014 — team release — SHR photo — NASHVILLE, Tenn. – Hunt Brothers Pizza will be the primary sponsor for Kevin Harvick and the No. 4 Stewart-Haas Racing (SHR) Chevrolet SS for the 30th running of the NASCAR Sprint All-Star Race May 17 at Charlotte (N.C.) Motor Speedway.
“This is our first primary sponsorship with our new racing partner, Stewart-Haas Racing,” said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. “Kevin and Stewart-Haas have already had a very impressive run this year, including trips to victory lane at Phoenix and Darlington. We chose to align ourselves with this reputable team because racing fans are our consumers.”
The NASCAR Sprint All-Star Race is a non-points event with $1 million in prize money on the line. The night also includes high-stakes qualifying to set the starting lineup. A break from NASCAR’s normal qualifying rules, drivers will qualify using a timed three-lap run that includes a mandatory four-tire pit stop and no pit road speed limit.
Hunt Brothers Pizza became involved in NASCAR as a team partner in 2008, when the company sponsored Haas CNC Racing, the predecessor of SHR, and aligned with NASCAR Sprint Cup Champion Kevin Harvick in 2009.
Hunt Brothers Pizza is also an associate sponsor of the No. 4 Chevrolet for the duration of the season.