DAYTONA BEACH, Fla. – Continuing on NASCAR’s refreshment of its brand identity, which began last December with a new sanction mark and new series logo for the Monster Energy NASCAR Cup Series, NASCAR revealed a new NASCAR Home Tracks brand mark and new series logos for its regional and touring series on Wednesday.
The introduction of new series marks for the NASCAR K&N Pro Series, NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series, NASCAR Whelen Euro Series and NASCAR Whelen Modified Tour will all take place for the 2018 season.
All five feature the new NASCAR identity mark, which was introduced in 2017 and replaced the bar mark used by the sanctioning body since 1976.
NASCAR worked with branding agency RARE Design on the development of the new marks, which are designed to appeal to the passionate fans of the respective series, while simultaneously fitting in the larger visual identity system of the sport.
All of the new NASCAR touring series logos can be viewed below:
CREDIT: NASCAR Integrated Marketing Communications