CHARLOTTE, N.C. – NASCAR, NASCAR Team Properties and YETI have announced multi-year agreements which introduced the YETI brand as the official outdoor partner of NASCAR.
The agreements were announced during the NASCAR Fuel For Business Council meetings Thursday in Charlotte, N.C.
Each of YETI’s products fall within the outdoor category, including premium stainless steel drinkware, premium coolers, and premium soft-sided coolers. NASCAR Team Properties and YETI have developed a variety of NASCAR and team-licensed product, the first line of which is available now on YETI.com and YETICustomShop.com.
“YETI is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” said NASCAR Executive Vice President and Chief Global Sales and Marketing Officer, Steve Phelps. “There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the Official level this year.”
YETI joins NASCAR’s diverse portfolio of official partners, which includes some of the most recognizable brands in the world. With an industry that is constantly on the move and comprised of outdoor enthusiasts, NASCAR drivers, teams and fans pair naturally with YETI’s premium coolers and drinkware.
“YETI is honored to officially be a part of the NASCAR family,” said YETI CEO, Matt Reintjes. “We’re proud to be associated with the many influential brands that partner with NASCAR. From the drivers and teams, to the fans and fellow sponsors, the sport is built around passion, and because of that common ground we feel that this partnership is an ideal fit for our brand.”
As part of this partnership, YETI joins the NASCAR Fuel for Business Council, which brings together an exclusive group of nearly 55 official NASCAR partners.
CREDIT: NASCAR Integrated Marketing Communications