Fifth Third Renews Deal With RFR & Stenhouse

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Fifth Third Bank has extended their sponsorship of Ricky Stenhouse Jr. and Roush Fenway Racing. (CSP/Chris Seelman photo)

CINCINNATI – Fifth Third Bank has renewed its relationship with Roush Fenway Racing as a primary sponsor of Ricky Stenhouse Jr.’s No. 17 Ford in a multi-year deal.

Stenhouse has scored two Monster Energy NASCAR Cup Series wins this season, both in Fifth Third colors.

“I’m so appreciative to continue racing with Fifth Third Bank on the car,” said Stenhouse. “It’s great to have partners who believe in the sport and are committed long-term to supporting the business of racing.”

Fifth Third Bank came onboard with Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 Ford for the past six seasons.

“We’re excited to extend our relationship with Roush Fenway Racing and Ricky Stenhouse, Jr.,” said Matt Jauchius, chief marketing officer for Fifth Third Bank. “To hear Ricky exclaim our tagline, ‘that’s Banking a Fifth Third Better, boys’ when he captured his first victory this season was incredible. We’re banking on another successful run with him behind the wheel.”

Stenhouse will make his 173rd career Monster Energy Cup Series start during Sunday night’s Southern 500 at Darlington Raceway, where the No. 17 Fifth Third Ford will feature a throwback paint scheme inspired by Darrell Waltrip’s 1997 Cup Series paint scheme.

“The Roush team has been an outstanding partner for the past six seasons, and that goes beyond the race track,” added Tom Heiks, Group Regional President for Fifth Third Bank. “With their help, we’ve become the preferred bank of the motorsports industry, providing strategic financial advice and services to teams, tracks, drivers, suppliers and corporate sponsors.”

The Bank is actively involved within the racing industry, serving on the North Carolina Motorsports Association board, sponsoring the NCMA Industry Tribute Awards Banquet and exhibiting at the Performance Racing Industry Trade Show.

Fifth Third also supports numerous motorsports charities, including the NASCAR Foundation, Jeff Gordon Children’s Foundation, Speedway Children’s Charities, B.R.A.K.E.S. and Motor Racing Outreach.

“It’s a privilege to continue our relationship with Fifth Third Bank,” said Steve Newmark, president of Roush Fenway Racing. “There are few sponsors in NASCAR who have as deep of an understanding of the industry and whose primary objective is to serve the wellbeing of businesses and individuals in the sport.”

In addition to its partnership with Roush Fenway Racing, Fifth Third Bank is the Official Bank of Daytona Int’l Speedway and the Daytona 500, as well as a partner with Rahal Letterman Lanigan Racing in the Verizon IndyCar Series.

CREDIT: Roush Fenway Racing

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