JGR Reveals Sponsor Lineup For Erik Jones

RaceChaser Staff Cup, Featured 0 Comments

DEWALT will serve as Erik Jones’ main sponsor for his return to Joe Gibbs Racing this year. (NASCAR photo)

HUNTERSVILLE, N.C. – Joe Gibbs Racing has announced the completed sponsor lineup for Erik Jones’ No. 20 Toyota Camry ahead of the upcoming Monster Energy NASCAR Cup Series season.

The reigning Sunoco Rookie of the Year will carry sponsorship from DEWALT, Reser’s Fine Foods, Sport Clips Haircuts and Circle K as he returns to JGR for his sophomore season, after a one-year stint at Furniture Row Racing.

DEWALT enters their fourth season with JGR and will serve as the primary sponsor for the No. 20 Toyota Camry with Jones. With a strong history in the sport, DEWALT teams up with Jones to continue building on their partnership that started in 2016.

During the 2016 season, Jones visited victory lane in the DEWALT colors at Iowa Speedway on July 30 and were with Jones when he claimed the XFINITY Series Rookie of the Year title.

“Like the people who use our tools, Erik is tough, dedicated and driven by results – we’ve witnessed his growing success and feel he absolutely represents the ‘DEWALT Guaranteed Tough’ philosophy. Erik will play a pivotal role in telling the DEWALT story across our digital and social channels,” said Mike Simpson, CMO, Global Marketing, Stanley Black & Decker. “We look forward to an exciting partnership benefiting our tribes of DEWALT fans and customers.”

Expanding their partnership with JGR and Jones, Reser’s Fine Foods enters their sixth season with the team and third sponsoring Jones. For the 2018 season, Reser’s Fine Foods will make the move to the Cup Series to sponsor Jones as the primary sponsor for multiple races and as an associate sponsor all season long.

Since taking a chance on a rookie driver in 2016, the duo has visited victory lane twice.

“Our sponsorship provides the opportunity to connect with the loyal NASCAR fan base,” said Reser’s President Mark Reser. “This will be our third year sponsoring Erik and we continue to be impressed with him both on and off the track.”

“With a 38-week season that races in over 20 of our biggest markets, this sponsorship provides a great year-round opportunity for our retail partners to drive excitement in the deli and meat department with in-store promotions, social media and show car sampling events.”

Continued on the next page…

Leave a Reply

Your email address will not be published. Required fields are marked *