SCOTTSDALE, Ariz. – GoDaddy Inc. has announced that the company will return to sponsor the retiring Danica Patrick in this year’s Daytona 500 and Indianapolis 500, the final two races before she ends her driving career.
In addition to the high-profile race sponsorships, GoDaddy is supporting Danica’s life-after-racing by powering the online presence for her business endeavors related to health, apparel and wine.
Patrick’s history with GoDaddy dates back more than a decade. GoDaddy signed her in 2006, just after she launched her career and two years before she made history as the first woman to win an Indy car race in 2008. Then, in 2010, GoDaddy joined Patrick in NASCAR as her primary sponsor before she made history as the first woman to win the pole position at the Daytona 500 in 2013.
“This is definitely the way I want to finish my racing career – at these two iconic races, backed by my iconic, long-time sponsor,” said Patrick. “GoDaddy was there for me when my career was just really starting, so it’s exciting to be getting back in the GoDaddy ‘green’ for my final two races. Our brands have always been powerful together, and I think it’s awesome to have them at my side when I go ‘all in’ with my businesses after racing.”
Patrick is the only woman to have led laps at both the Daytona 500 and Indianapolis 500, a feat achieved by only 13 other drivers in the history of the sport.
“You could say, ‘we’re getting the band back together,” said GoDaddy Chief Marketing Officer Barb Rechterman. “It makes sense in that our goals are so well-aligned – she’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the Internet and turn their ‘side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers. We love it.”
Patrick has not announced which teams she will be driving for at Daytona or Indianapolis, but plans to unveil her special Daytona 500 GoDaddy car next month.
Patrick announced in November that she would retire as a competitive race car driver following the Indianapolis 500 in May. Her seven-year Indy car career saw her pick up one victory at Twin Ring Motegi in 2008, part of seven podium finishes in 115 starts.
She spent her entire full-time tenure in the Monster Energy NASCAR Cup Series driving for Stewart-Haas Racing, picking up a Daytona 500 pole position in 2013 as well as seven top-10 finishes.
CREDIT: GoDaddy Inc.