Discount Tire Steps Up To Cup With Keselowski

RaceChaser Staff Cup, Featured 0 Comments

Discount Tire will be a primary sponsor of Brad Keselowski in the Monster Energy NASCAR Cup Series next year. (Team Penske photo)

MOORESVILLE, N.C. – Team Penske announced Friday that Discount Tire, the world’s largest independent tire and wheel retailer, will become a primary sponsor of Brad Keselowski’s No. 2 Ford Fusion in the Monster Energy NASCAR Cup Series.

As part of a multi-year agreement, Discount Tire will provide primary partnership bookends to the 2018 season, beginning with the Daytona 500 at Daytona Int’l Speedway in February and concluding with Ford Championship Weekend at Homestead-Miami Speedway in November.

Discount Tire will be featured as the primary sponsor of the No. 2 Ford for 10 races, while continuing to serve as a prominent associate sponsor for the remainder of the schedule.

The company will also continue as a primary sponsor of the No. 22 Ford Mustang in the NASCAR XFINITY Series for multiple races on a multi-year deal as well.

“Team Penske has enjoyed tremendous success with Discount Tire over the past eight seasons in the NASCAR XFINITY Series,” said team owner Roger Penske. “We won our first NASCAR championship together with the 2010 XFINITY Series title and the company will always have a special place in our history. We are excited for a new challenge with Discount Tire as we look to build on that success with Brad and the No. 2 Ford Fusion in the NASCAR Cup Series.”

The partnership between Discount Tire and Team Penske began in 2010 with the No. 22 NXS team, which won six races and scored a series-record 26 top-five finishes on its way to the championship with Keselowski.

The relationship continued to produce titles as well, with the No. 22 Discount Tire team earning three-consecutive XFINITY owners’ championships from 2013-2015.

In total during their partnership, five Team Penske drivers have won 33 XFINITY Series races in a Discount Tire-sponsored entry, with Keselowski leading the way at 23 checkered flags.

The No. 22 team currently leads the XFINITY owners’ championship with three races remaining this season.

“Our partnership with Team Penske has been incredibly successful during an exciting time for our company,” said Discount Tire Chairman Bruce T. Halle. “Roger and his team have been wonderful to work with, and of course, all of the wins and championships are fantastic. As we continue to expand Discount Tire across the country, we look forward to celebrating more successes with Brad and all of Team Penske as together we pursue the Monster Energy NASCAR Cup Series championship.”

“Discount Tire has been an important part of my racing life for a long time now,” added Keselowski. I am proud of what we have been able to accomplish together and of the relationships I have built over the years. It will be like coming full circle next year, as many of the current guys on the No. 2 Cup team were also with me during our 2010 XFINITY championship run.”

“It’s great to see this partnership continuing into the Cup Series while still maintaining an important place in the XFINITY Series.”

CREDIT: Team Penske

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