First Data Partners With Larson & Ganassi

RaceChaser Staff Cup, Featured 0 Comments

First Data has rejoined Chip Ganassi Racing as a sponsor for Kyle Larson.

CHARLOTTE, N.C. – Chip Ganassi Racing announced Monday morning that First Data, a global leader in commerce-enabling technology, will partner with Kyle Larson two upcoming Monster Energy NASCAR Cup Series races.

First Data will be the primary sponsor on Larson’s No. 42 Chevrolet SS at at Talladega Superspeedway and Martinsville Speedway during the NASCAR playoffs.

“I am very excited to welcome First Data to an expanded role with our team,” said team owner Chip Ganassi. “We began a relationship with First Data last season, and it’s a great to see the increased value they find in both the team and NASCAR. We look forward to providing First Data with a world class experience both on and off the track.”

“It’s great to see another new brand join our team,” added Larson. “We’ve had such an exciting season so far, and we’re really glad to see First Data grow their relationship with the team and be a part of what’s happening at Chip Ganassi Racing. It’s also cool to see them get involved with NASCAR by sponsoring the Martinsville race. The grandfather clock there is definitely one of the most unique trophies on the circuit, and I’d love to park the First Data Chevy in victory lane and take home a clock.”

First Data’s partnership with Larson expands on a relationship that began last season, when First Data joined Jamie McMurray and the No. 1 Chevrolet SS as a partner for the fall Martinsville race.

Additionally, First Data will return this year on McMurray’s car at Martinsville as an associate sponsor.

First Data also recently announced a three-year agreement with Martinsville to be the entitlement sponsor for the track’s fall NASCAR Cup Series race, starting with the First Data 500 on Oct. 29.

“We are excited to partner with Chip Ganassi Racing and Kyle Larson to bring the No. 42 First Data Chevrolet SS to two historic race tracks,” said Frank Bisignano, chairman and CEO of First Data. “First Data sits at the nexus of global commerce, powering payments for millions of businesses around the world, and NASCAR presents a tremendous opportunity for First Data to connect with legions of racing fans. We’re looking forward to cheering on Kyle in his pursuit of a championship.”

CREDIT: Chip Ganassi Racing

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