CUP: Maaco Backs Dale Earnhardt Jr. For His Final All-Star Race

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Dale Earnhardt Jr. will carry the Maaco logo during this weekend’s Monster Energy NASCAR All Star Race.

CHARLOTTE, N.C. – Maaco, North America’s No. 1 Bodyshop and a member of the Driven Brands family, will sponsor Dale Earnhardt Jr. in the Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway this weekend.

The partnership is part of a joint promotion with Maaco’s paint partner Axalta Coating Systems, a major sponsor of Earnhardt. The Maaco logo will be featured prominently on the car on the distinctive Axalta paint scheme.

“I’ve always enjoyed working with Axalta,” said Earnhardt.  “It’s great to see how they’ve rallied behind our team and how they are working with their partners like Maaco to bring them into the sport.  I’m looking forward to having Maaco on our Axalta Chevy for the All-Star Race.  It’s a fun race that the fans really enjoy, so we’ll do our best to give the Maaco folks plenty to cheer about.”

After announcing his retirement at season’s end, this will be Earnhardt’s 18th and final appearance on NASCAR’s All-Star night. The 26-time NASCAR Cup Series race winner earned his sole All-Star victory on May 20, 2000, in his first attempt.

Earnhardt was the first Cup rookie to win the event, and remains one of only two drivers to accomplish the feat, alongside Ryan Newman’s 2002 All-Star triumph.

“This is a great moment to see the Maaco brand join forces with one of the biggest names in motor sports and our paint partners at Axalta for what will be an amazing evening of racing – and one that every Dale Jr. fan will be watching as he competes in his final NASCAR All-Star Race,” said Jason Ryan, President of Maaco.  “We are celebrating our 45th anniversary this year, and what better way to recognize this milestone than by sharing our brand with fans in the stands and millions of viewers around the world.”

“It will be an honor to carry the Maaco colors on the No. 88 Axalta Chevrolet and represent the Maaco shop owners and thousands of employees across North America in this exciting All-Star event,” said William Sturgill, Director of North American Motorsports for Axalta Coatings. “The No. 88 Axalta/Maaco Chevrolet SS will look great under the lights on Saturday night, and I hope we’re able to take them to Victory Lane in Dale Jr.’s last NASCAR All-Star Race.”


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