CUP: Kleenex & Cars 3 Team Up To Sponsor Buescher For Coke 600

RaceChaser Staff Cup, Featured 0 Comments

Kleenex and Disney-Pixar’s Cars 3 will sponsor Chris Buescher during the Coca-Cola 600. (JTG Daugherty Racing photo)

HARRISBURG, N.C. – Kleenex and Disney-Pixar’s Cars 3 will share primary sponsorship of the JTG Daugherty Racing No. 37 Chevrolet SS driven by Chris Buescher during next weekend’s Coca-Cola 600 at Charlotte Motor Speedway.

Fans of the Cars franchise will recognize the red and yellow paint scheme on Buescher’s machine, inspired by the film’s main character Lightning McQueen, including sponsor “Rust-eze” from the movie in conjunction with Kimberly-Clark Corporation’s Kleenex brand.

“I’m really excited to be running the No. 37 Kleenex Chevrolet inspired by Disney-Pixar’s Cars 3,” Buescher said. “I grew up with the Cars movies, and they contributed to my dreams of racing.”

“Since the Memorial Day Weekend events at Charlotte Motor Speedway are such a family-friendly event, it’ll really be cool to have kids see Lightning McQueen come to life on the racetrack. I’m very grateful to Kleenex and Kimberly Clark for giving us the opportunity.”

“We’re proud to extend our collaboration with Disney and Pixar to the No. 37 Kleenex Chevrolet, and look forward to sharing this moment with our fans,” added Rusty Zaspel, senior brand manager for Kleenex Brand Facial Tissue. “Kleenex Brand believes that by simply using a Kleenex tissue to take a moment to care for yourself – harnessing your nerves, wiping a sweaty brow or drying up tears of joy – gives you the confidence and composure to face anything.”

CREDIT: JTG Daugherty Racing

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