FORT WORTH, Texas — Dell EMC announced Sunday that the company is sponsoring a NASCAR team, JTG Daugherty Racing, for the first time.
Through this partnership, Dell EMC is working with JTG Daugherty Racing to help provide a competitive edge through the implementation of technology within the racecar, on the track and at the shop.
Specifically, the JTG Daugherty Racing team is using Dell IoT and client solutions and Dell EMC enterprise technologies to help improve performance of the team at the racetrack and manage shop floor operations. This collaboration is reflective of the growing trend within NASCAR to leverage more powerful technologies and data in new ways to help improve performance at all levels of the race team – for the drivers, throughout practice and testing and at the track on race day.
“Dell has had a long-standing relationship with JTG Daugherty Racing and the company is excited to be taking the partnership a step forward by bringing innovative solutions to NASCAR. This is the first time Dell EMC will sponsor a NASCAR team and we are pleased to be working with such an innovator in motorsports,” said Joyce Mullen, senior vice president and general manager, Global OEM and IoT Solutions, Dell EMC. “The presence of technology is growing in sports, especially auto racing, where there’s no better proving ground than a race car to show what technology is capable of. This is a tremendous opportunity and we look forward to proving how Dell EMC solutions can offer JTG Daugherty a competitive edge.”
With powerful insights and analytics, JTG Daugherty Racing expects tangible advantages from its Dell EMC solutions, including the power to control their garage and shop in North Carolina from afar and improving team performance on the track.
Specific solutions that help the team include:
— Enhancing productivity and power simulation workloads with Dell Precision 7510 Workstations
— Gaining real-time insights about timing and scoring, directly from track to server with the Dell Edge Gateway 5000 Series
— Enabling testing of shock with Dell Embedded Box PC 3000 Series, designed to withstand the harshest of environments
— Improving tire matching via barcodes with Dell Latitude 12 Rugged Tablet
— Providing race simulation with Dell Precision Mobile
— Delivering driver overview of speed and performance with Dell Latitude laptops.
— Supporting applications for predictive modeling to help JTG Racing identify when critical parts are approaching end of life in the race car
— Supporting race engineers and tire specialists to make smarter, faster decisions trackside or in the garage using 7510 mobile workstations and Dell Latitude 5000 Series laptops to run real-time decision making software
— Streamlining operations with ruggedized Dell EMC PowerEdge servers in JTG Daugherty Racing’s Harrisburg, N.C. shop and on the haulers that transport cars to the races; the servers store vital race car information to help simplify car set-up when transitioning to a new track
“In NASCAR, we process large amounts of data quickly to gain insights, then develop conclusions and solutions,” JTG Daugherty Racing team owner Tad Geschickter said. “Additionally, we leverage resources located in remote locations so there is a need to move data to multiple points quickly. Dell and Dell EMC provide solutions to accomplish this seamlessly.”
CREDIT: JTG Daugherty Racing