MOORESVILLE, N.C. — Kyle Busch’s patented (and entertaining) catch phrase over this past weekend’s Monster Energy NASCAR Cup Series activities at Phoenix Int’l Raceway was “Everything is great!”
Of course, that line stems back to the previous weekend in Las Vegas, when Busch went spinning after contact from Joey Logano on the last lap of the Kobalt 400 and proceeded to confront Logano after the race on pit road. Punches were thrown and Busch left the fray bloodied over the eye and flanked by several security guards.
Mars, Inc. (the parent company of M&Ms, one of the brands that serve as a primary sponsor of Busch’s No. 18 Toyota) later released a statement expressing their disappointment with Busch’s post-race actions.
“The recent actions by Kyle Busch are not consistent with the values of Mars Chocolate North America. While we are disappointed with the situation, we hope the drivers and team members involved learn from this experience and continue to grow as professional athletes representing the sport.”
Busch then gave the response of, “Everything is great! I’m excited to get back in my race car,” to three back-to-back media questions following a discussion with NASCAR officials Friday morning in Phoenix.
While this reporter doesn’t have any concrete evidence behind the reasoning, one can surmise that those stock, almost robotic repetitions of that phrase over the weekend was a discussed PR move between Busch, Joe Gibbs Racing and Mars to prevent any more negative press going forward.
Now, Busch is also turning that phrase into a positive press move, launching a t-shirt line with “Everything is great!” emblazoned across the front of the shirts and putting all proceeds earned from the shirt sales towards the Kyle Busch Foundation.
Busch’s foundation aids those in need by committing to empowering children, families and communities to overcome hardship, providing essential tools (financial, material and experiential) to allow them to live their best lives possible, while fostering a stable and inspiring environment to live, learn and challenge themselves, as well as ensuring their day-to-day needs are met.
Oh, by the way? The cost of one shirt is $22, with free shipping.
Now that’s irony. And maybe one last jab at the situation by the black-hatted master of ‘Rowdy’ himself.
Click here if you’d like to order an “Everything is great!” t-shirt from the Kyle Busch online store.
About the Writer
Jacob Seelman is the Managing Editor of Race Chaser Online and creator of the Motorsports Madness radio show, airing at 7 p.m. Eastern every Monday on the Performance Motorsports Network.
Seelman grew up in the sport, watching his grandparents co-own the RaDiUs Motorsports NASCAR Cup Series team in the 1990s.
The 23-year-old is currently studying Broadcast Journalism at Winthrop University in Rock Hill, S.C., and is also serving as the full-time tour announcer for the Must See Racing Sprint Car Series.
Email Jacob at: [email protected]
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