Alliance Truck Parts Renews Deal With Penske

RaceChaser Staff Cup, Featured 0 Comments

Alliance Truck Parts has extended their sponsorship of Brad Keselowski and Team Penske. (Ryan Willard photo)

MOORESVILLE, N.C. – Team Penske and Alliance Truck Parts have announced a multi-year extension that will keep the commercial transportation parts company as a major partner with Brad Keselowski and the No. 2 Ford Fusion.

Alliance Truck Parts will be featured as Keselowski’s primary sponsor for six Monster Energy NASCAR Cup Series races on the No. 2 Ford next season, serving as an associate sponsor on the car for all of the remaining events.

“Alliance Truck Parts has been an important partner for Team Penske since 2013 and we are excited to welcome them back to the No. 2 Ford for next season,” said team owner Roger Penske. “We have developed a comprehensive partnership with Alliance Truck Parts both on and off the track, working toward wins and championships in NASCAR and on transportation opportunities through our other businesses. It’s exciting to know we will continue to build on our success together in 2018.”

Team Penske and Alliance Truck Parts first formed an alliance in 2013, when the industry-leading parts brand sponsored the No. 12 Ford Mustang driven by 2006 Indianapolis 500 winner Sam Hornish Jr. for 17 races in the NASCAR XFINITY Series.

Alliance Truck Parts then took its partnership with the team to the next level in the Cup Series in 2014 with an eight-race sponsorship of the Keselowski’s No. 2 Ford.

Team Penske and Alliance Truck Parts have continued to build upon that relationship over the last three Cup seasons.

“Team Penske is a first-class organization led by one of the true business and racing icons in our country in Roger Penske,” said Brad Williamson, Brand Manager for Alliance Truck Parts. “The team takes great pride in its attention to detail, its professionalism and its commitment to winning. That is why Team Penske has been so successful and we strive to operate and produce with that level of detail and commitment. We appreciate that this partnership continues to deliver for both of our organizations.”

One of the biggest milestones in the 51-year history of Team Penske helped highlight the bond between Alliance Truck Parts and the team.

When Keselowski drove to Victory Lane at Daytona Int’l Speedway in July of 2016, carrying the colors of Alliance Truck Parts associate Detroit Genuine Parts, it represented Team Penske’s 100th Monster Energy NASCAR Cup Series victory.

The first race for the No. 2 Alliance Truck Parts Ford will take place on March 11, at the newly-named ISM Raceway in Phoenix.

CREDIT: Team Penske

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