LONDON – Omologato, dealers of the world’s largest collection of motorsport-inspired watches, has agreed to a sponsorship deal with Verizon IndyCar Series team Schmidt Peterson Motorsports.
In a multi-year deal, the distinctive Omologato logos will appear on the SPM Dallara-Hondas of James Hinchcliffe and Robert Wickens in all 17 rounds of the 2018 Verizon IndyCar Series season.
Omologato founder Shami Kalra is excited by the deal, which will give the Omologato brand real presence in the United States market.
“I’m thrilled that Sam [Schmidt] and Ric [Peterson] have put their faith in Omologato and welcomed us to their portfolio of established partners,” said Kalra. “It’s a hugely important program for us as we aim to further promote the Omologato name in the US. Having a presence at every IndyCar round in 2018, at which James and Robert will help activate the brand, will be quite something.”
As a complement to the partnership with Schmidt Peterson Motorsports, Omologato will produce a limited-edition of 500 ‘Indianapolis®’ watches, honoring the team that has won six IndyCar series races since 2013 and also racked up more than 70 wins and seven championships in Indy Lights presented by Cooper Tires.
Handmade using Japanese movements, the subtle and sophisticated watches will feature all the hallmarks of a classic Omologato timepiece, with the Schmidt Peterson logo laser engraved on the back. Those who pre-order the timepiece will be able to choose their number from the limited run of 500.
“We’re delighted to bring Omologato into the SPM family as our official timepiece partner,” said team co-owner Ric Peterson. “Shami and his team have a long history of designing watches for some of the most iconic names in motorsport, and we look forward to sharing the world of INDYCAR with their passionate and loyal customers. We can’t wait for everyone to get their hands on the exclusive SPM Omologato timepiece.”
“It’s a real coup to be able to produce such a special watch as this,” added Kalra. “To help celebrate the collaboration with Schmidt Peterson Motorsports and the creation of the ‘Indianapolis’ watch, we’re aiming to organize one of the popular #ChronosAndCars events in Indianapolis, the home of SPM.”