F1: Sahara Force India Unveils BWT Sponsorship & New Pink Livery

RaceChaser Staff Featured, Formula One 0 Comments

Sahara Force India will go pink this year thanks to a new partnership with BWT.

Sahara Force India will have a new look when the Formula One season begins in Australia on March 26 after the team secured a new sponsorship agreement with water technology specialists BWT.

As part of the new agreement the Force India VJM10 that will be driven by Sergio Perez and Esteban Ocon will sport a pink, magenta and silver livery in support of the Austrian-based water brand. The new colors will debut during the season-opening Australia Grand Prix.

“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history,” said Dr. Vijay Mallya, team principal and managing director of Sahara Force India. “It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

The partnership represents BWT’s first involvement in Formula One. BWT’s presence will also reinforced with the BWT pink helmets of Perez and Ocon to complement the unique BWT pink car.

“The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world,” said BWT CEO Andreas WeiBenbacher. “We share with Formula One – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”

CREDIT: Sahara Force India

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