April 16, 2014 — staff report — photo courtesy Brad Keselowski — TALLADEGA, AL — Announced this morning, qualifying for next month’s NASCAR Sprint Cup Series Aaron’s 499 at Talladega Superspeedway will air live on FOX.
The May 3 knockout qualifying session was originally slated to be carried on FOX Sports 2, but will now move to FOX, with live coverage beginning at 1:30 PM ET.
The session will be the first time in NASCAR Sprint Cup Series history that a qualifying session not held at the Daytona International Speedway has been shown on FOX, and with the new knockout group format, it is expected that drivers will use drafting packs throughout the afternoon.
“This move is a direct result of the double-digit ratings gains NASCAR’s new knockout qualifying format is delivering every weekend,” said Bill Wanger, EVP of Programming, Research & Content Strategy, on Wednesday. “We are thrilled to be able to highlight this new format on FOX, and what more exciting place to do that than Talladega Superspeedway.”
The Aaron’s 499 will air on Sunday May 4, with coverage airing live on FOX and MRN Radio beginning at 1 PM ET. Carl Edwards was the pole-sitter for last year’s spring race at the 2.66 mile superspeedway, which was won by David Ragan.