F1: Project Brabham Launched in Effort to Bring Brabham Name Back to Racing

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BANBURY, England – official release — Project Brabham photo — Brabham, one of the most successful names in racing history, has launched Project Brabham in a bid to come back as a world-class racing team.

In the pioneering spirit of triple Formula One World Champion Sir Jack Brabham, the group will return through an innovative model of open-source racing to build and fund a sustainable team. There’s just one essential ingredient required for it to work – fan participation and crowd-funding support.

The exciting new journey begins with Project Brabham, where the community can become a key part of the team and shape its future through crowdfunding. The first to back Brabham Racing’s vision will get exclusive rewards only available through this first phase, while a variety of packages enable people to get involved for as little as one pound.

Brabham aims to return to the track in the FIA World Endurance Championship next season with a three-year LMP2 program. In year four, the marque will finally return as a constructor by way of LMP1, with firm intentions of winning the only world title for sportscars and the greatest endurance race on earth, the Le Mans 24 Hours. Series such as the FIA Formula E Championship could also be a consideration while Brabham hopes to one-day return to Formula One.

Openness and transparency will be at the core of the Brabham Racing team. Giving fans unrivalled behind-the-scenes access will provide a greater racing experience, incredible insight and knowledge about the team and the wider sport, while Brabham also plans to inspire drivers and engineers across the globe.

Central to the team’s return is Brabham-Digital; three immersive web applications comprising Brabham-Fan, Brabham-Driver and Brabham-Engineer. The highly advanced portal will allow members to engage with Brabham on a new level, to live, breathe and learn through the highs and lows of creating, managing and sustaining a professional racing team.

Members of Brabham-Fan will interact and contribute towards collaborative decisions in a way no racing team has attempted before, in turn tapping into the power of collective thinking. Brabham will share everything from its investor search, driver selection process and building its premises, to the first car build, test and race. On race weekends Brabham-Fan will become the gateway for live telemetry, behind-the-scenes footage, radio communications and even race strategy.

Brabham-Driver is for those who want to know what it takes, technically and professionally, to become the ultimate racing driver. Through online training, Brabham will provide the knowledge and understanding to develop car setup, learn how to develop a winning mentality, get advice from nutritional experts and sports psychologists, and receive training regimes from specialist coaches.

Brabham-Engineer will involve the community in the development of the team’s racing technology while providing a series of e-learning modules around what it takes to reach the pinnacle of motorsport engineering. Project challenges will cover all aspects of aerodynamics, CFD, suspension geometry and gearboxes, where members can get involved in the development of specific parts or even a future Brabham prototype, with certification of their achievements.

The Brabham heritage dates back to 1948 when ‘Black Jack’ started his remarkable journey. From a humble engineering workshop in Sydney, Australia, he went on to dominate the world of Formula One. In 1966 he became the first and only driver in history to win a Formula 1 World Championship in a car of his own construction, the Repco-Brabham BT19. His third crown not only placed him as one of the top drivers of his generation but one of the most respected engineers.

Back-to-back Driver and Constructor titles with Denny Hulme in 1967 made Brabham top of the racing world and the biggest racing car manufacturer of the 1960s. The team continued long after Jack’s retirement in 1970, Nelson Piquet taking two further Driver titles in 1981 and 1983 under Bernie Ecclestone’s ownership.

“We have endured a long and testing journey to protect and bring the Brabham name back under the family’s control, then decide the next step in the journey of this iconic brand,” David Brabham said. “I have long dreamt of seeing the Brabham team back out on the track, winning at the highest level and continuing the legacy my father laid down when he first started the team in the 1960s.”

“We will open the door to people and share the incredible journey that awaits us. I am a big believer in the power of collective thinking and see many advantages in this model that will help Brabham become a winning team once again, but in a new and inspiring way. Who knows where that could lead? Back to Formula One, I hope. It will stretch people’s thinking, but I believe the time is right for a change and I am excited at what opportunities lie ahead.”

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