GEORGETOWN, Del. — Through his business skills and pure love for the sport, racing enthusiast and Short Track Super Series owner Brett Deyo was able to restore, for the first time in decades, a lost treasure to Delaware this past season: enjoyable, competitive dirt track racing.
Having built his persona with the Bob Hilbert Sportswear Short Track Super Series Velocita South and Halmar International North Regions, two series for big-block modified and open sportsman competition, Deyo was prepared for his next racing endeavor and a new challenge following the 2015 season.
His search, conducted alongside wife and Bob Hilbert Sportswear marketing specialist Heather Deyo, led him to the mid-Atlantic region — less than 20 minutes from the beaches of Delaware — to the Georgetown Speedway, where the Short Track Super Series has held its premiere ‘Blast at the Beach’ in August the past three seasons.
From his first moments at the controls of the half-mile dirt circuit, Deyo embarked on his new journey at the tattered track, and he dove right in with his own two hands.
Even though the track saw competition during 2015, Georgetown was becoming a forgotten track to the region. Overgrown grass, unmanaged weeds and rundown buildings covered the once historic Delaware facility.
However, under Deyo’s ownership, leadership, and love for racing, that all changed rapidly as he renovated Georgetown into a new hot spot racing arena for the mid-Atlantic.
With his marketing and public relations skills, Deyo immediately began the reconstruction process, taking charge with revamping the track’s website (www.thegeorgetownspeedway.com) and social media pages.
He also garnered support from multiple local companies — such as Hurlock Auto & Speed, who became the track’s official parts supplier — and brought marquee events to the facility, including the season-opening Melvin L. Joseph Memorial for the Short Track Super Series Velocita South Region and the first annual Colonial Clash Championship for the Ultimate Super Late Model Series.
In addition, Deyo and his team spent the winter months repainting buildings around the track and cutting, pulling unmanaged grass and weeds in an effort to brush up the look of the facility itself.
Following all the preseason advancements, when the Joseph Memorial finally rolled around and the green flag dropped on Georgetown for the first time with Deyo at the control, the newly-launched season was the most highly anticipated in Delaware dirt track racing history.
And after an eight month long season, featuring eight unique events that included the inaugural Mid-Atlantic Championship Weekend (a two day event) in November, that anticipation had been fully rewarded with intense racing, record crowds for Georgetown and all of the much needed improvements.
Through his unprecedented love for motorsports and desire to succeed, Brett Deyo had restored Delaware dirt track racing.
“I have been really thrilled with the support from race fans in Delaware,” Deyo said. “I think that was the first thing that made it possible for us to be successful. Every time we opened the gates, whether it was URC Sprints, Super Late Models, or the Short Track Super Series, we always had a strong crowd.”
“I have said all along, most people that own race tracks have a multi-million dollar business that helps support the racetrack. There is very few that use the race track as a sole business anymore. [For me], racing is my business. We needed to make this happen and the fans in Delaware stepped up to support us, along with the drivers and teams.”
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